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City of Davis Spring Survey Results Show Likely Voters Support Sales Tax Renewal

Post Date:July 10, 2019 12:06 am

The City of Davis announced today the results of a new resident survey conducted by EMC Research that shows support for the renewal of a one percent sales tax that expires in 2020. The survey revealed that 77 percent of likely voters would approve renewal of the tax with that percentage increasing to 81 percent after hearing support statements. The Davis City Council will consider the sales tax renewal at an upcoming meeting.

The sales tax provides approximately $8,700,000 annually and is subject to an annual review with all funds staying local and continuing existing funding for city services, such as police, fire, recreation programs, city roads, sidewalks, bike path maintenance and other city services.

The survey respondents cited the need to maintain city services (18 percent) at their current level and safety concerns (15 percent) as the top reasons to renew the tax.

Maintaining city roads, sidewalks, bike paths was the most important specific priority among those surveyed (89 percent) with maintaining fire and police response times (86 percent) and maintaining local parks (87 percent) also among the top priorities.

“Locally generated and controlled sales tax is critical to maintaining our city services at their current level,” said Mike Webb, City of Davis City Manager. “The survey results show that Davis residents value a safe, beautiful city.”

The survey was conducted by EMC Research from May 23-31, 2019 with 500 completed interviews via landline and cell phone interviews and a web version of the survey. The overall margin of error is plus or minus 4.38 percentage points.

Download a copy of the EMC Research presentation to City Council (PDF).

For more information, please contact Barbara Archer, City of Davis City Manager’s Office, at or 530-747-5884.

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