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City of Davis Releases Spring Survey Results

Residents Concerned About Affordable Housing and Satisfied with City Services

Post Date:July 10, 2019 12:06 am
The City of Davis announced today the results of a new resident satisfaction survey conducted by EMC Research.

Key findings from the survey include:

  • Voters are overwhelmingly satisfied with the quality of life in Davis as well as with City of Davis services.
  • Respondents had a significant concern about housing availability.
  • The electorate supports renewal of the City’s one percent sales tax.
  • Residents feel that maintaining emergency response times and maintaining City infrastructure are critical priorities.
  • The majority of those surveyed felt the City of Davis was moving in the right direction.

“We are gratified to learn that many of our Davis residents are happy with City services and amenities,” said Mike Webb, City of Davis City Manager. “However, we must continually strive to improve, and we are working hard on issues of concern, such as affordable housing, smart growth and land use, infrastructure and homelessness.”

The statistically valid survey was conducted by EMC Research from May 23-31, 2019 with 500 completed interviews via landline and cell phone interviews and a web version of the survey. The overall margin of error is plus or minus 4.38 percentage points.

The purpose of the survey was for the City to better understand resident satisfaction with City services and the quality of life in Davis, to poll about the renewal of a local sales tax and to explore preferred communication methods.

Thirty-one percent of voters surveyed cited lack of affordable housing as a key concern. Other issues of note were “Growth/development and land use/sustainability” (10 percent of respondents) and homelessness (7 percent of respondents).

With regard to City satisfaction rates, 93 percent of those surveyed were very satisfied or somewhat satisfied with the overall quality of life in Davis with 88 percent of those surveyed being very satisfied or somewhat satisfied with the quality of Davis parks and recreation program. Davis also received high marks for reputation and safety.

In terms of communications, the majority of respondents chose email as the best way to reach them (36 percent) with social media ranking second at 28 percent.

The Davis Enterprise was the number one news source with 71 percent of respondents ranking the newspaper at very useful or somewhat useful. Social media ranked second as a news source with 60 percent finding it useful. For residents age 40 and older, The Davis Enterprise ranked as the most important local news source. Across all age groups, an average of 22 percent of those surveyed listed “friends, family and word of mouth” as their most important source for local news. Facebook use as a news source was most popular with the 30-39 age group.

Download a copy of the EMC Research presentation to City Council (PDF).

For more information, please contact Barbara Archer, City of Davis City Manager’s Office, at barcher@cityofdavis.org or 530-747-5884.